Jollibee Foods Corporation International Expansion

CASE 1: Jollibee Foods Corporation (A): International Expansion 3 concerns of Manolo P. Tingzon: chief operating officer of Jollibee International Division * 1) Would American consumers be attracted by Filipino hamburger strand? * Would the chain succeed by direction on recent immigrants en Philippine expatriates in US? 2) Jollibee was established in Hong Kong. local managers regarded the company to typeset its menu, change the operations and re tenseness its marketing on cultural Chinese nodes. 3) He also wondered: if enter the fast viands territory in Papua New Guinea => would Jollibee dominate on the market or ? These decisions are very important for the future tense internalisation strategy of the company. Company history * 1975: ice unction financial support room run by Chinese-Filipino tan Family => Jollibee has change into sandwiches * wherefore? => events triggered by 1977 oil crisis would double the charge of ice cream * Hamburgers became a node favorite * 1980: 5 stores in manilla => Jollibee Foods Corporation * So => Instream: Sandwiches * Change of the business warning * They defend their own philosophy: atomic number 23 Fs model => based on 10 of local elements => everyone turn to to each one other by first names, Sir or Mam when addressing a superior, friendliness become 1 of the 5 Fs! Others: flavorful food, bid atmosphere, tractableness in catering to customer needs and focus on families * How could Jollibee offer all of the 5Fs at an affordable price? * a well developed operations management efficiency: customer experience! * Jollibee expanded quickly through the Philipinnes * bronze family members intermeshed several key positions, precisely they brought also professional psyche managers in the company * Many franchises were also members or friends of the Tan family * Jollibee diversified the companys fast food ! offerings 1993: Jollibee went human beings; but The Tan family retained the majority ownership and clearly...If you want to nourish a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper